What I do
How I help take products from idea to shipped.
Product thinking
Scope the real problem, define the smallest version worth building, and sequence the work.
Engineering
Full-stack web apps with modern tooling - clean, maintainable, and fast.
No-code & automation
Ship faster with the right no-code tools and glue automations where they fit.
Design sense
Interfaces that are clear, accessible, and pleasant to use.
Data & measurement
Instrument what matters so decisions are based on evidence, not vibes.
Collaboration
Clear communication and dependable delivery, solo or embedded in a team.
Selected work
A few projects I'm proud of.
About me
Hi, I'm Alex.
I'm a product builder and engineer. I take ideas from rough sketch to shipped product, working across design, code, and everything in between.
I care about useful software, clear thinking, and shipping. I've worked on products spanning web apps, internal tools, and automation.
10+
Products shipped
Full-stack
Design to deploy
Open
To new work
FAQ
Quick answers.
From the Blog
Notes on building and shipping products with code and no-code.
How to Ship Side Projects Fast
A practical playbook for finishing side projects: cut scope hard, ship in days not months, and let real usage decide what to build next.
Code vs No-Code: How to Choose
A clear framework for deciding when to build with code, when to use no-code tools, and when to combine both for the fastest path to a working product.
Lessons from Building Internal Tools
What years of building internal tools taught me: optimize for the operator, keep it boring, and measure time saved instead of features shipped.